Event Fundraiser
Hymn & Her – The Original Love Story
ChabadU, an online learning platform powered by Chabad.org, offers a diverse range of courses on meaningful and thought-provoking topics. We were tasked with branding, course copy, and design for Hymn & Her, a deep dive into the profound connections between the Jewish people, G-d, and love as explored in the timeless text of Shir Hashirim (Song of Songs).
Client
ChabadU
The Campaign
Hymn & Her, a course on Shir Hashirim
This 4-part course invites participants on an immersive journey through the spiritual and symbolic meanings of love, unveiling its profound connection to divine love and the Jewish soul. We breathed new life into these ancient teachings with dynamic design and compelling content, making them resonate with today’s learners.
For the Hymn & Her branding, we chose rich red tones that evoke passion, love, and the deep spiritual connection explored in Shir Hashirim. We crafted magnetic copy—from an unforgettable title to irresistible lesson descriptions—and paired it with ads that sparked curiosity and drew participants in.
Once the foundation was set, we delivered a bold launch with striking ads, engaging emails, and eye-catching social media graphics, inviting learners to dive into this transformative exploration of love and spirituality.
The Results
The results hit all the right notes! The Hymn & Her course struck a chord—and enrollments soared!—drawing students from far and wide to explore its profound themes of love and spirituality.
