Client
Mishpacha Children’s Home
The Campaign
The Promise of Freedom, Mishpacha’s 2025 Passover Campaign
Mishpacha Children’s Home is a lifeline for Ukrainian Jewish orphans, vulnerable youth, and Holocaust survivors. When tasked with creating and marketing their annual Passover campaign, we didn’t just build a fundraising drive—we crafted a story that made every donor feel like a hero in a modern-day exodus.
We began by naming the campaign The Promise of Freedom, a theme that resonates deeply with the holiday’s meaning and Mishpacha’s commitment to the children in their care. From there, we developed every element to inspire action: compelling storytelling that made donors feel the urgency of their impact, high-converting emails that guided them seamlessly to give, and dynamic social content that stopped the scroll and sparked engagement. Our direct mail pieces weren’t just requests—they were invitations to be part of something bigger.
Rather than treating donors as passive contributors, we positioned them as active participants in a modern Passover miracle. By transforming giving into a meaningful act of freedom, we turned fleeting interest into lasting commitment—ensuring Mishpacha’s vital work continues to thrive.
