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Match Campaign

Transcending Boundaries, Touching Hearts

Raising Money and Reaching People with Project Likkutei Sichos

Client:
Project Likkutei Sichos

Project:
Fundraising Match
Campaign 2023

Services:
Strategy, Branding, Design, Advertising, Email Marketing, Social Media

The Client

Project Likkutei Sichos is a groundbreaking initiative with the goal of learning all 1,227 Sichos in 8 years. Embarking on the journey of studying the Rebbe’s Likutei Sichos is like diving into an ocean of wisdom, where profound insights meet practical guidance. It’s a path that connects the loftiest realms of spirituality with our everyday lives, inviting us to deepen our understanding and ignite our souls.

The Campaign

At the heart of our campaign lies a powerful belief: That the profound wisdom of Likkutei Sichos should be accessible to every individual. But how to target committed, in-the-know chassidim, and as-yet-unaffiliated Jews at the same time? We were tasked with the challenge of creating an all-out fundraising campaign, and we spread the word through ads, posters, social media, and email marketing.

By speaking to the individual, we conveyed a sense of responsibility and a feeling of a personal connection to the cause. Remember the old Smokey the Bear ads? “ Only YOU can prevent forest fires!” Using powerful messaging that resonates, we raised awareness, and dollars, for Project Likkutei Sichos.

The Results

A smashing success! Our posters were eye-catching, our email recipients were responsive, and our social media campaigns got the attention they deserved. Donations came rolling in with each marketing push, and we raised well over $400,000. We reached a wide audience, and raised awareness and enthusiasm for Project Likkutei Sichos. May this money be the catalyst for more of the Rebbe’s Torah to be spread to the world.

A smashing success! Our posters were eye-catching, our email recipients were responsive, and our social media campaigns got the attention they deserved. Donations came rolling in, and we raised well over $400,000. We reached a wide audience, and raised awareness and enthusiasm for Project Likkutei Sichos. May this money be the catalyst for more of the Rebbe’s Torah to be spread to the world.