What’s an event without attendance? 🤔
An event that wasn’t well marketed.
Let’s change that. Here’s how:
introducing
Micro Marketing
Bite-sized marketing tips for you to chew over.
Let’s unpack some important marketing tips, using a recent Gala as a case study, to help your next campaign gain more exposure and leave a stronger impression, resulting in increased response and revenue.
JYN Gala 2022
The great gala that made
The Great Return!
How do you market the first in-person gala
since 2019? Here’s all the dos and don’ts of the makings of a successful event.
Branding
Make it Memorable
Memorable event experiences rely on thoughtful event branding. Of course, the program, line-up, decor and menu matter, but at the center of it all is the message and story that is told through the event branding and the way it relates to your audience. Branding is what shapes the way attendees perceive the experience being promoted and determine if it’s of interest. How will your event be viewed?
Website
RSVPS ON A ROLL
In the age of technology, you’re judged by your website. Boring designs? Maybe the event will be dull. Poorly written copy? Perhaps the organization is unprofessional… And on and on the judgements go. Your website is the hub for all of your event-related content, so make sure it conveys how you want your event to be presented. Think UX/UI strategy for effective layout, sharp design and intuitive navigation to make it easy to RSVP.
E-vite
GET IN THEIR INBOX!
Did you know that email marketing generates the highest ROI of all marketing channels? While that invitation is at the printer, it’s time to create an email version that’s conveniently sent out to the list you (hopefully) already have. Email marketing is commonly used to foster relationships with customers on a deeper level as well as encourage easy responses via a simple click to RSVP. That certainly beats putting pen to paper and licking envelopes to reserve a spot.
Social Media
RSVPS ON A ROLLaCOPY THIS!
While talk may be cheap, good copy is anything but. Use your social media to engage and excite your audience about your upcoming event. Drive participation with informative posts that include catchy copy and clever captions that resonate with the viewer, leaving an indelible impact (and a few smiles) long after your event is over.
The Details
They matter.
Did you know that a consistent brand presentation has been seen to increase revenue by 33%? In other words, the key to a well-attended, well-funded event is to carry your brand through all of your event materials prior to and during the event, like emails, social posts, tickets, door prizes, screen templates, menus, welcome signs and more. Creating cohesiveness amongst every element will serve to enhance and elevate your event.
That’s a wrap!
We hope you found this to be insightful, informative and maybe even a little fun.
For more marketing inspiration, visit us at:
